Though 99% sports clothing retailers use the Athletic mannequins for their stores, aren’t the athletic mannequins boring for your stores?
FILA stores win several awards for their window design, but it’s first time to be attracted by their stores in china.
Last weekend i went to shopping for my daughter’s clothing, when i just stepped on the second floor, i was caught the eye by the FILA store with the window, FILA X WILSON.
Including me, there are several people that take out the mobile phone and start to take pictures.
As the professionals in the mannequins business, for sure, what i pay attention to is the mannequins that they use.
For the whole image of the store window, they use total 3 mannequins, 2 male and 1 female.
The male is the athletic but with one hand upward. He is wearing the hoodie and the shorts full of wilson logo in RED.
The other two female and male mannequins are both holding the racquet. Female mannequin is with the serving pose, and the male mannequin is with the attacking return pose.
They are all with the white glossy and faceless head.
Sports shoes are wearing on the mannequins.
The male with holding racquet standing pose is a common mannequin that even we have.
For the serving pose and the attacking return pose mannequins, they must be designed on for the FILA X WILSON stores use.
For the stores which don’t have much space for mannequins, maybe you could use only the common one,though the sports movements mannequins are more attractive.
Photos are taken in PARKSON MINHANG FILA STORE.
FILA’s store window is the best over all the stores in Parkson MINHANG, really eye-catching as you see.
The mannequins business around the world shrink a lot these days. Lots of visual merchandisers and designers think that mannequins would become less important for windows or the stores display. Some stores start not using the mannequins anymore.
But with FILA’S store image, i do believe that there’s a space for mannequins for the store display.
For the clothing stores, who can replace the mannequins to be the bespoke tool as your silent sales?